Our Mission
With our photographic safaris, we insist on delivering the best experience possible. Not only do we want to ensure a funl and meaningful wildlife experience - it’s important we do so in a way that’s driven by authenticity and ethics. A lot of research and effort goes into designing our products and we only partner with those who mirror our ambition in delivering great experiences whilst also remaining respectful to the land, wildlife and cultures we’re visiting.
​
Whilst working in some of Africa’s most desired wildlife hot-spots, our aim is to keep our products as afffordable as possible whilst not skimping on the value. All our trips are as inclusive as possible and are hosted by a professional photographer for bespoke tuition and to ensure everything sails smoothly - making sure that you have nothing to worry about other than making sure your batteries are charged!
​
We want nothing more than for our guests to feel confident and at ease with us - from the early stages of booking to the final airport goodbyes, so we implement an open door policy where we welcome and promote any and all questions - so please, don’t hesitate to get in touch with us regarding anything!
Samuel Cox
Owner and Photographic Tour Guide
Behind the banner of RAW Photographic is Samuel Cox, a professional wildlife photographer who has been travelling to Africa for over 25 years, half of which was focused on photographing and showcasing the natural environments and inhabitants that he so quickly fell in love with.
​
Sam eventually moved to South Africa and spent many years in-the-field teaching wildlife and conservation photography to international guests, volunteers and interns alike. This time gave him not only unparalleled access to the wildlife on his doorstep, but more importantly - the additional skills and longterm experience in teaching the specifics of ethical wildlife photography. This wealth of diverse, yet powerfully coupled traits, makes Sam unique amongst the crowd.
Our Safari Experience
What makes our trips and experiences unique? Our approach is casual, fun and friendly - whilst we're serious about photography, that doesn't mean we can't enjoy ourselves!​ All our trips are built around guest experience, from offering the best locations and comfortable accommodation to the amount of people we put on a vehicle.
​
Our trips usually host between 4 and 6 people, meaning there's ample room for extra photo gear as well as the ability to shift seats and get the perfect vantage point. Whilst out on safari you'll often see other vehicles crammed with up to 10 guests - but we want to ensure you're never struggling to see and have all the space you need!
​
These smaller groups also means there's more time for personalised and attentive guidance and tuition whilst in-the-field and between activities, There's no generic presentations or seminars with us, just good old fashioned one-on-one teaching and development. It should never be about you learning our way, but us learning your way!
​
From the excitement of a game drive to the general chit-chat and laughs shared throughout, we pride ourselves on nurturing a fun, welcoming and insightful experience that everyone can enjoy.
" It is no overstatement to say I had one of the best weeks of my life. As someone with little experience in photography, learning from Sam's expertise was massively helpful. He's a friendly and vastly knowledgeable teacher, and we had great fun throughout the week. "
