Behind the banner of RAW Photographic is Samuel Cox, a professional wildlife photographer who spent many years in the field living in South Africa and teaching wildlife and conservation photography to international guests, volunteers and interns alike. This gave him not only unparalleled access to the wildlife on his doorstep, but more importantly - the skills and years of experiences in teaching the specifics of ethical wildlife photography. This wealth of diverse, yet powerfully coupled traits, makes Sam unique amongst the crowd.
It wasn't until the breakout of the dreaded Corona virus, however, and the subsequent fall in tourism, that Sam found himself at a crossroads on how to adapt and take on their future. As such, amidst the chaos of a global pandemic and travel bans, RAW Photographic was created. Initially Sam setup RAW alongside business partner Sophie Brown - a gifted photographer and conservation enthusiast. Other commitments have since drawn Sophie away from the business and as of April 2023 RAW is solely owned and conducted by Sam.
With RAW's photographic safaris, we insist on delivering nothing but the best experience possible for our guests. Not only do we want to ensure a fun, educational and meaningful wildlife experience - it’s also important that we do so in a way that’s driven by authenticity and ethics. A lot of research and effort goes into designing and building our products and we only partner with those who mirror our ambitions in delivering great experiences whilst also remaining respectful to the land, wildlife and cultures we’re visiting.
Photographic safaris often get a bad reputation for being elitist and expensive - and whilst there’s certainly evidence of that out there, but our mission statement is to counteract this notion. Yes, we work with wildlife and photography - but that doesn’t mean it has to cost the world. Whilst still working in some of Africa’s most desired and premier hot-spots for wildlife, our aim is to keep our products as affordable as possible whilst not skimping on the value. All our trips are as inclusive as possible and are hosted by one of our knowledgable tour guides or photographers for bespoke photographic tuition and to ensure everything sails smoothly - making sure that you have nothing to worry about other than making sure your batteries are charged and memory cards aplenty!
We want nothing more than for our guests to feel confident and at ease with every moment of their experience with us - from the early stages of booking to the final airport goodbyes, so we implement an open door policy where we welcome and promote any and all questions, so please don’t hesitateto get in touch with us regarding anything.
Owner + Lead Photographic Host
" I've been a professional wildlife photographer for over a decade, photographing the flora and fauna of Zambia, Zimbabwe, Eswatini and South Africa - a country I consider as a second home.
I spent four years living in the Limpopo province of South Africa amidst the wildlife and on the doorstep of the famous Kruger National Park, teaching international guests the specifics of wildlife photography and aiding conservation initiatives.
Over the years I've seen my photography and writing published across various platform through the likes of National Geographic, BBC Wildlife Magazine, Travel Africa, Wildcard Magazine, Africa Geographic, Getaway Magazine, Nature TTL, Tracks4Africa and more locally in the Limpopo-based publications of the Klaserie Chronicle and the Hoedspruit Explorer magazines
I love being creative and photography is a fantastic outlet for showcasing one's artistic sensibilities. However, I truly feel that with nature and wildlife - it should be more about what's in front of the camera and less about the person behind it. As much as I put my own creative stamp on my imagery, it's also important to me that my work truthfully and honestly reflects and the wildlife and scenery that was in front of me. "