Our Mission
Our photographic safaris are crafted with one clear goal: to give you an unforgettable wildlife experience that’s not just exciting, but meaningful and responsible. Every trip is thoughtfully designed, backed by extensive research, and built on strong ethical foundations. We partner only with those who share our commitment to preserving the land, respecting local cultures, and protecting the incredible wildlife we’re privileged to photograph.
Operating in some of Africa’s most iconic and wildlife-rich regions, we work hard to keep our safaris as accessible as possible—without ever compromising on quality. Each adventure is hosted by a professional photographer, offering personalized tuition and expert guidance every step of the way. From smooth logistics to creative inspiration, we've got you covered—so all you need to worry about is keeping your batteries charged and your camera ready.
From your first inquiry to the final farewell at the airport, we want you to feel confident, informed, and completely at ease. We operate with an open-door policy and encourage all questions, big or small. So please—reach out, ask away, and let’s start planning the adventure of a lifetime.
Samuel Cox
Owner and Photographic Tour Guide
At the heart of RAW Photographic is Samuel Cox—a seasoned wildlife photographer whose passion for Africa has spanned more than 25 years. What began as a love affair with the continent’s wild landscapes and remarkable creatures soon evolved into a lifelong mission to capture and share their beauty through his lens.
Sam’s journey eventually led him to moving to South Africa, where he dedicated years to guiding international guests, volunteers, and interns in the art of wildlife and conservation photography. Living and working so close to the wilderness gave him not only rare, daily access to extraordinary wildlife encounters, but also the opportunity to hone a deep expertise in teaching the principles of ethical, respectful photography.
This powerful combination—decades of hands-on fieldwork, artistic mastery, and a gift for teaching—sets Sam apart as a truly distinctive voice in the world of wildlife photography.
Our Safari
Experience
What makes our trips different? We blend serious photography with a fun, relaxed atmosphere. Every detail is designed around you — from hand picked locations and comfortable stays to small group sizes that guarantee space, comfort and the perfect shot.
With just 4 – 6 guests per vehicle, you’ll never be crammed in or struggling for a view. Instead, you’ll enjoy room for your gear, flexibility to move, and plenty of personal guidance. No generic seminars; just one-on-one tuition tailored to your style.
From thrilling game drives to the laughter shared back at camp, our safaris are about more than just photography. They’re about creating unforgettable experiences, new skills, and lasting memories.
